Serving the GTA and Halton Region

Rachel Pinnington

What Others Say

"Rachel was an invaluable partner in the planning and execution of Ontario Teachers’ Pension Plan's first live, online employee chats. Her hard work, dedication, creativity and strategic input were key reasons the chats won two major communications awards in 2015 — a Silver Leaf Award of Excellence from the International Association of Business Communicators and the Canadian Internal Communications Campaign of the Year from the Canadian Public Relations Society."

- Debra Hannah, Former Director, Corporate Communications, OTPP

"Rachel consulted to EQAO while I was Interim CEO, at a time of significant change and transformation. Education is a key priority for people in Ontario, and as EQAO measures children's understanding of the Ontario Curriculum, EQAO's messaging is critically important. Rachel swiftly and easily developed positive relationships throughout our 100+ person organization to properly understand our mandate, how we compile our data and the value of EQAO data in improving student outcomes. She exercised creativity and out-of-the-box thinking in identifying new ways to broaden public awareness of EQAO and helped secure positive media coverage through identification and pursuit of new media opportunities. Lastly, and perhaps most importantly, in every piece she crafted, from letters to concerned parents to key messaging documents, she ensured EQAO's brand as an organization vested in the academic success and wellbeing of every child in Ontario was properly represented. I highly recommend Rachel."

- Doctor Richard Jones, PhD, Former Interim CEO and Chief Assessment Officer, EQAO

"Rachel is an excellent writer and communicator. More importantly, she serves as a strategic partner who is deeply committed to her client's success. Her expertise, energy and creativity make her an asset to any project." 

- Karen Danylak, VP Corporate Affairs and Corporate Secretary, OPTrust

"Rachel is an enthusiast - full stop. She has an contagious, positive energy which translates well in a collaborative team environment. She works hard to achieve the desired results for the pieces she is writing and is passionate about her work. From the smallest article to the largest piece, Rachel will always give 100 percent." 

- Trina Hiscock, Former Director, Marketing and Communications, HOOPP

"Rachel is an imaginative professional with great ideas and enthusiasm to match. She came into our law firm and soon knew more about us than we did. Her strategic plan is straightforward and workable. I strongly recommend Rachel. Great value and a pleasure to work with."

- Will O'Hara, Partner, Magyar, Bogle & O'Hara LLP 

"Rachel is a strong writer and was positive force on our communications team. She has an ability to connect easily with people and communicate technical info in a relatable way.  She is always willing to move projects forward with energy and a 'can do' attitude!" 

Martha Varinsky, VP, HR & Communications, HOOPP

"Rachel was brought on to our project to develop and execute a marketing and communications strategy for a new market.  She has been a nimble and responsive partner, in an environment that is constantly changing and often difficult to define.  Her integrity, creativity, keen energy, and positive attitude have been a tremendous asset to our team." 

- Kristy Duncan, Founder, Women in Payments

"Rachel was brought into iTP to develop a marketing communications strategy and to execute on our corporate website. ..In a start-up environment where budgets are limited, repurposing what already exists and building allegiances to help further your mandate is key.  Rachel is adept at these functions. I would highly recommend Rachel when you need a change agent with solid research, strategy, writing and business development skills." 

- Ken Hughes, CEO, ITP Biomedica

"Rachel worked for me preparing and editing communication that went to Dealers and that went to the Corporation. Like everywhere else communication is critical, but particularly at the CTDA because you have enormous disparity in backgrounds and experience amongst Dealers and great legal risk if you communicate incorrectly. She was excellent at her job. She worked hard and diligently until the job was done."

- Terry Connoy, Executive Director, Great White North Franchisee Association (Tim Hortons' Store Owners); Former Executive Director, Canadian Tire Dealers' Association

"Rachel is a consummate professional.  As a seasoned PR and communications expert, Rachel designed, implemented and executed our communications strategy with excellent results.  She learned our business quickly and was adaptable in working within our timeliness and budget.  I would highly recommend Rachel to others."

- Jeff Nugent, President & CEO, Contingent Workforce Solutions