Highly effective communications enable 47% higher shareholder return.

Saying Nothing Achieves Exactly That.

Situations arise every day in business that require an immediate strategic communications response, lest it impact shareholder value or employee morale. At the same time, many companies consistently say the bare minimum, not realizing that open dialogue and transparency are key to rallying brand support. 

Companies with highly effective communication practices enjoy 47% higher total returns to shareholders compared with firms that are least effective at communicating. (Willis Towers  Watson, 2010)

Companies that report only to meet the regulatory disclosure requirements are missing a prime opportunity to more comprehensively engage new and existing investors about how effectively a business is led and managed. –  (Harvard Law School Forum on Corporate Governance and Financial Regulation, 2017)

When faced with a communications challenge or opportunity, having an outside perspective, open ear, curious mind and strategic, collaborative partner is key. If your organization requires any of the following, I can help. Contact me at 647-239-6240 or by emailing rachel@pinnington.ca.

Areas of Expertise

Stakeholder Relations

  • Focus Groups
  • Stakeholder Research and Analysis
  • Team Building
  • Online Brainstorming Sessions


  • Communications Strategy
  • Reputation Management
  • Product Launches and Special Events
  • Public and Media Relations
  • Social Media Strategy

Content Development

  • Executive Speeches
  • Annual Reports
  • Sales Decks
  • Executive Summaries
  • Sales Materials
  • Press Kits
  • Social Media Content
  • Video Scripts

Case Studies

Ontario Teachers' Pension Plan

At Ontario Teachers' Pension Plan, I strategized and executed an internal advertising campaign for the company's first three-day global, company-wide, online brainstorming session to refine its mission, vision and values and investment strategy in the context of a changing global environment. I also coached the Leadership Team on how to achieve maximum participation, feedback and results. 

The Education Quality and Accountability Office

At EQAO, I helped the Agency identify its key stakeholders to engage, and key messages to share, when redefining its role in contributing to the academic success and well-being of Ontario's students. EQAO delivers standardized testing to children across Ontario in grades 3, 6, 9 and 10 to keep the public school system accountable to taxpayers.

Concerned Children's Advertisers'

At Concerned Children's Advertisers', I worked with academic experts to gather data on Canadian children's greatest challenges, such as bullying. I also chaired a Creative Committee of SVPs of Marketing from Canada's top child brand manufacturers to create award-winning PSAs and online content for parents, teachers and children.